Sweet Hearth Bakery and Cafe

Here’s a showcase of conceptual branding for a bakery & cafe called Sweet Hearth Cafe & Bakery! This is a warm and inviting bakery and café serving fresh, handmade baked goods, specialty coffees, and seasonal dishes. I wanted the palette I chose to be warm and inviting.

 The warm browns and off-whites contribute to the cozy atmosphere. I wanted the branding to have bits and pieces of a retro feel without going overboard, so I balanced that feel with modern doodles. 

I developed a full brand suite including logos, icons, colors, typefaces, illustrations, merchandise, and additional collateral.