Drift Coffee Club

Introducing Drift Coffee Club: Drift Coffee Club is a subscription-based coffee service that delivers high-quality, ethically sourced coffee to customers who love slow mornings, creative rituals, and discovering unique roasts. 

I wanted to capture motion and evoke a sense of wandering through the italicized mark. I made the dot above the “i” a sunburst to illustrate the jolt that caffeine gives. I wanted the logotype to be cut off to evoke a modern feel, balancing out that more vintage/classic feel that serifs usually bring.

 I developed a full brand suite including logos, icons, colors, typefaces, illustrations, merchandise, and additional collateral.