Daily Yolk

Introducing Daily Yolk: An all-day trendy breakfast club that invites you to stay a while and soak in the morning or afternoon!

With this brand, I wanted to challenge myself to not incorporate anything explicitly too eggy in the main logo, except for the colors. I landed on an egg-shaped bird based on the “o” letter form of the typeface. I wanted the main logo typeface to evoke a sense of playfulness without being childish. I wanted this brand to be inviting while also bold and modern by adding pops of color through bright blues and shocking magentas. The social stories were such fun to tackle and get to bring to life.

I developed a full brand suite including logos, icons, colors, typefaces, illustrations, merchandise, and additional collateral.